Beyond the Norm: Rethinking Traditional Approaches to Community Engagement

In this session, we'll briefly look at conventional models of engagement and explore how modern technologies as well as changing patterns in content consumption, browsing, and networking mandates a fresh approach to community engagement. How brands can harness the power of advanced technologies (including AI) and human psychology to offer personalization and use predictive capabilities to engage community members in unique and meaningful ways. Participants will leave equipped with knowledge on how to build distinctive, vibrant, and engaging digital communities, breaking the mold of the traditional to create communities that truly stand out in today's hyper-connected world.